by Alan Cassinelli
The direct-to-consumer (DTC) era has ushered in a new way of doing business.
Whether it’s an entire business strategy or just one of many channels, the DTC model has changed the way brands build relationships with their customers.
More so than ever before, brands have direct access to communicate and build relationships with their customers, learn more about their preferences, personalize offerings, receive feedback, and build loyalty.
In turn, consumers have increased expectations for all brands to connect with them on a personal level and take them through a journey, no matter where the conversation occurs.
“Two-thirds of all U.S. consumers expect direct connectivity to the companies from which they buy goods and services”– J.D. Power / IAB research
Marketing teams that take on this evolving challenge must be nimble to move fast and maximize their efforts.
Download our guide to learn the biggest challenges that DTC marketers are facing today and how to overcome them: