by Alan Cassinelli
DTC marketers are asked to do more than ever before.
They have to be more than just a brand specialist, or a growth specialist, or analytics specialist — DTC marketers must be all of these at once. They have to reach a customer, bring them down the funnel, then retain them all while maintaining a consistent level of branding.
In the face of this great challenge, the successful DTC marketers are the ones who are able to stay laser-focused across their roles on telling a consistent story to their customers.
Hear from the following DTC industry leaders on why brand consistency is more important than ever:
- Eric Toda, Opal Advisor and DTC Marketer
Previously at Hill City (Gap Inc.), Airbnb, Snapchat and Nike
- Nik Sharma, DTC Strategist & Investor at Sharma Brands
Previously at Hint, Vaynermedia, VOX, Judy and more
- Matthew Kerbel, Head of Marketing + Brand Strategy at Canoo
Previously at MeUndies, Lyft, and Activision
- Justin Seago, Former Head of Marketing at 23andMe
Previously Global Brand Marketing Manager at Nike
Download our guide to learn all the key drivers of achieving brand consistency: