by Alan Cassinelli
As one of the world’s largest and most iconic brands, Target is driven to provide a unique and consistent experience for their guests, whether online, in-store or in their marketing channels. As a leader in a rapidly changing, dynamic environment, Target’s sophisticated and evolving digital strategy is a large contributor to their success that has served them well where others still struggle.
Like many marketing teams competing in an increasingly complex, multi-channel world, Target’s social media team found themselves relying on antiquated tools and fragmented processes to get work done. When Target’s content strategists were using spreadsheets to plan brand narratives, the work was functional, but a painful process for everyone involved.
See how Target leveraged the Opal platform to visually plan their brand stories in a way that aligned teams in one environment that’s purpose-built for the way marketers work: